16 10, 2019

Physical and Digital Brainstorming Combined

By |2019-10-22T07:48:00+01:00October 16th, 2019|Ideation|

Digital brainstorming has been developed during the digitalization of the world over the last few decades. Physical brainstorming sessions are already popular in organizations and organizations are deciding which one of the two to use. The old, but trusted, method or the upcoming digitalization of the concept? However, our question is: why choose? Which [...]

11 10, 2019

Digital Ideation: The 6 Success Factors

By |2019-10-21T15:44:58+01:00October 11th, 2019|Ideation|

Ideation is the start to innovation projects that can lead to competitive advantages or open whole new gateways for companies. For example, think about the first iPhone, which kickstarted the smartphone market. The definition of ideation is: the formation of ideas or concepts. A strong ideation is needed to start an innovation project and [...]